Brand24 vs Awario
Brand24 is the premium tool: $249 a month at entry with AI analysis on top. Awario is the budget tool: $49 a month at entry with far more mentions. The price gap is $200 a month before any feature is compared.
Pick Awario if mentions per dollar matter: 30,000 a month at entry against 2,000. Pick Brand24 if AI analysis matters: sentiment, brand assistant, insights, and topics that Awario's pricing cards do not list.
Links on this page are plain homepage links.
All prices below are the prices shown on the vendors' pricing pages: Brand24 on October 29, 2026, Awario on October 30, 2026. Monthly means billed monthly, annual means the monthly equivalent billed annually. Brand24 annual is described as up to 3 months free; Awario yearly carries a save up to 40 percent badge.
| Brand24 | Awario | |
|---|---|---|
| Entry, billed monthly | Individual, $249 per month | Starter, $49 per month |
| Entry, billed annually | Individual, $199 per month billed annually | Starter, $29 per month billed annually |
| Mid tier, billed monthly | Team, $349 per month; Pro, $499 per month, labeled Most popular | Pro, $149 per month, labeled Most Popular |
| Mid tier, billed annually | Team, $299 per month billed annually; Pro, $399 per month billed annually | Pro, $89 per month billed annually |
| Top tier | Business, $699 per month ($599 billed annually); Enterprise, from $1,499 billed annually | Enterprise, $399 per month ($249 billed annually); custom plan, price not stated |
| Mentions per month | Individual 2,000; Team 10,000; Pro 40,000; Business 100,000 | Starter 30,000 new; Pro 300,000 new; Enterprise 1,000,000 new |
| Topics or keywords | Individual 3 keywords; Team 7; Pro 12; Business 25 | Starter 3 topics; Pro 15 topics; Enterprise 100 topics; unlimited keywords per topic on all plans |
| Free plan and trial | No free plan; 14-day free trial | No free plan; free trial at Starter access with no credit card required; trial length in days not stated on the pricing page |
The entry gap is $200 a month billed monthly ($249 against $49) and $170 a month billed annually ($199 against $29). The volume gap runs the other way: at entry, Awario allows 30,000 new mentions a month against Brand24 at 2,000, fifteen times as many at a fifth of the price.
Brand24 starts at $249 a month and tops out at $699 a month before a custom Enterprise tier. Awario starts at $49 a month and tops out at $399 a month before a custom plan. Awario is cheaper at every listed tier, monthly and annual alike.
Awario leads on volume at every comparable tier: 30,000 against 2,000 at entry, 300,000 against 40,000 at the mid Pro tier, and 1,000,000 against 100,000 at the top listed tier. A buyer tracking high mention counts gets far more headroom on Awario.
Brand24 includes AI Sentiment, and higher tiers add AI Brand Assistant, AI Insights, AI Topics, Lightning Search, and AI Events, plus realtime updates and priority support on Pro. Awario's pricing cards list Boolean search with no AI features stated, and reserve data export, PDF reports, white-label reports, API, and an account manager for higher tiers or Enterprise only.
Brand24 offers a 14-day free trial. Awario offers a free trial at Starter access with no credit card required, which expires automatically without charge, with data kept 14 days after expiry before deletion. Awario's trial length in days is not stated on its pricing page, so none is claimed here.
AI analysis is the product. Sentiment, brand assistant, insights, and topics, from $249 a month, with a 14-day free trial.
Mentions per dollar is the product. 30,000 new mentions a month at entry, from $49 a month, with a free trial at Starter access and no card required.
For buyers who want the most mentions for the least money, Awario is the pick. For buyers who want AI to interpret the mentions, Brand24 is the pick, at five times the entry price.
Awario at every tier. Entry is Awario Starter at $49 per month billed monthly ($29 billed annually) against Brand24 Individual at $249 billed monthly ($199 billed annually). The top listed tiers are Awario Enterprise at $399 billed monthly ($249 billed annually) against Brand24 Business at $699 billed monthly ($599 billed annually).
Awario at every comparable tier. Entry is Awario Starter at 30,000 new mentions per month against Brand24 Individual at 2,000 mentions per month. Awario Pro offers 300,000 against Brand24 Pro at 40,000, and Awario Enterprise offers 1,000,000 against Brand24 Business at 100,000.
Neither has a free plan. Brand24 offers a 14-day free trial. Awario offers a free trial at Starter access with no credit card required, and the trial length in days is not stated on its pricing page.
Brand24 includes AI Sentiment, and higher tiers add AI Brand Assistant, AI Insights, AI Topics, Lightning Search, and AI Events. Awario's pricing cards list Boolean search with no AI features stated.
At entry both allow 1. Awario Pro allows 10 and Enterprise allows unlimited team members. Brand24 Team allows unlimited users.
Awario's pricing FAQ says history runs from 3,000 to 50,000 mentions per alert, but its plan cards state 5,000 stored mentions per topic on Starter, 15,000 on Pro, and 50,000 on Enterprise. The 3,000 lower bound does not match the Starter card's 5,000 figure.
Method. Prices on this page were read from the vendors' pricing pages: Brand24 on October 29, 2026, Awario on October 30, 2026. Every price states whether it is billed monthly or annually. Where Awario's pricing page states no trial length in days and no custom-plan price, this page says so instead of substituting a figure from elsewhere. The entry gaps are $249 minus $49 and $199 minus $29. Links on this page are plain homepage links.