Best live chat software for home security installers
A home security installer loses jobs in one window above all others: after hours, when a homeowner finally sits down to research an alarm system and the office phone goes to voicemail. The homeowner asks about cameras, monitoring fees, and contract length at 9 p.m., gets no answer, and calls the next company in the morning. A chat tool fixes the capture problem. It answers routine questions at any hour, takes the inquiry, and books a site survey. It does not quote a final price before seeing the home, does not diagnose a sounding alarm, and never handles a real emergency in chat, and any tool that implies otherwise is selling something it cannot do.
Best pick: Tidio, because its inbox covers Instagram and WhatsApp at no extra platform cost and its AI replies do not count against its conversation quota. Runner-up: Crisp, for unlimited conversations on a flat workspace price. Best for text-first installers: Freshchat, for SMS plus WhatsApp on its Growth plan. Best for larger installers: LiveChat, for the most mature human chat tool here, at $138 a month for a one-person office on Growth with WhatsApp.
The LiveChat button on this page is an affiliate link and is marked as sponsored. Every other tool link on this page is a plain homepage link. The pick follows the requirements below, not the commission.
Start with the leak, not the tool. A typical installer is one to three people: an owner who also installs, plus a tech or an office helper. The office is a person on a ladder, or nobody at all, because everyone is on a job. The homeowner is not in the building. The homeowner is on a phone at night, comparing systems.
The first window is after hours. Security research happens in the evening, when a homeowner finally has time to look, and an installer with only a phone number and a contact form has nothing to answer with. The second window is mid-job. Techs are in lofts and on roofs, the office phone rings unanswered, and a call during a 2 p.m. install waits until the job ends. A chat widget covers both windows, because it answers when staff cannot, in either window.
An installer's inquiries arrive through the website, Google Business Profile messages, SMS, WhatsApp, calls, and web forms. Each channel becomes somebody's "when I get a minute" task, and the WhatsApp message is usually the one that waits longest, because it lives on a personal phone instead of in a shared inbox. One inbox for website chat, SMS, and WhatsApp is not a nice extra for an installer. It is the fix for the channels where homeowners actually ask.
Homeowners ask the same questions over and over: what a system costs, what the monthly monitoring fee is, how long the contract runs, who owns the equipment, which cameras and sensors fit their home, and whether the system works with the smart-home gear they already own. Those are perfect AI questions, because the answers are stable and public. The questions that are not AI questions are just as predictable: an alarm going off, a sensor fault, a billing dispute, and anything about an emergency. An installer that lets a bot guess at those four will lose customers it could have kept, and in the emergency case the cost is worse than a lost customer. The rest of this page scores tools on both halves: how well they answer the repeatable ten, and how cleanly they hand the other four to a person or a phone call.
Page 1 for this search holds no independent live-chat guide for home security installers. The top result is a marketing agency selling its own $397 a month AI sales machine for residential security companies, a vendor crowning its own product. The generic home-service guide that sits across this batch, AcquiChat's "Best AI chatbot for home service businesses in 2026" (November 1, 2026), is the same pattern in a different shape: it compares lead-capture AI chatbots and recommends its own tool, and it says so itself ("We make AcquiChat, so read our entry with that in mind"). An AI chatbot that answers from a set of questions and emails the lead is not live chat. It has no live handover, no shared inbox across channels, and no place for a person to step in mid-conversation. This page is a live-chat comparison scored against installer requirements, not another AI-chatbot roundup, and it names that difference plainly so a buyer does not mistake one for the other.
No automation percentage is claimed on this page, because no independent source supports one. Treat any automation percentage on a vendor page the same way: a vendor claim, not an independent measurement.
Eight requirements, drawn from how an installer's office actually works. Every tool below is scored against these eight, and nothing else.
The tool must answer quote, camera, and monitoring questions when nobody is at a desk: evenings, weekends, and every hour techs are on a job. That means an AI answer product with a real allowance, not a chatbot demo. Allowances differ wildly, and they are the single most important number on this page after price.
Existing customers message about alarms too, and chat must sort them fast. A low battery, a sensor fault, or an app login problem can wait for a person. A sounding alarm, a break-in in progress, a panic button, or a smoke or carbon monoxide alarm cannot wait for anything. The bot must give the emergency services number and the monitoring center number, tell the person to call now, and stop. It must never ask the person to check a door or a window, never attempt a diagnosis, and never delay them with questions. Write that rule into the tool's instructions and into staff training before launch, and test it with example messages.
Homeowners ask whether a panel works with the cameras, doorbell, locks, and voice assistant they already own, and whether the app controls the whole system. The AI must answer from the installer's own product pages and say it does not know when the answer is not there. A guessed compatibility answer is worse than no answer, because it sells a system that does not fit the home it goes into.
AI may explain the installer's standard terms in general language: that monitoring is a monthly fee, that contracts run for a stated length, and that equipment ownership depends on the package. AI must never state a binding price, contract length, or monitoring fee for a specific home, and must never promise a fee the survey has not confirmed. The safe move is a starting range plus the facts that change it, then a survey booking. A bot that invents a final fee creates a quote the installer cannot honor.
The tool must collect a complete lead and hand it somewhere useful: name, address, home size, current system if any, what they want protected, and a preferred survey time, plus a booking link. A captured name with no address is a callback task, not a survey. A captured address with a survey time is a job in the diary.
Homeowners message from the website, from a Google Business Profile listing, by SMS, and on WhatsApp. A website widget alone misses the channels where the question actually arrives. The requirement is one inbox for website chat, SMS, and WhatsApp, so no inquiry lives on somebody's personal phone. Check each tool's channel cost, not just whether it lists the channel.
Per-seat pricing multiplies fast for a small team, flat workspace pricing does not, and conversation-volume pricing depends on what counts. An installer should price the tool at its real team size and its real after-hours volume, not at the headline plan name. AI budgets are also counted in different units, and those units are not identical: Tidio counts only human replies as billable, Crisp budgets AI credits, LiveChat counts resolutions, Intercom charges per Fin outcome, and Freshchat counts sessions. The math section below prices each in its own unit.
Separate crews, service areas, and schedules matter once an installer grows past one van. LiveChat includes multiple website support on all plans and agent groups for routing. Crisp separates inboxes with sub-inboxes, 2 on Essentials and 5 on Plus. Tidio offers multiproject on Plus, but note that on lower plans one project's widget shares appearance and behavior settings across every site it sits on, so per-area behavior needs the higher tier. Intercom offers multibrand Messenger and Help Center on Expert. The other tools' per-area handling was not verified from the pages checked.
Prices are annual billing unless labeled monthly, re-checked November 7, 2026, except where the method section notes an earlier check. Channel coverage is from vendor pages read November 7, 2026, except LiveChat channel app prices and the Tidio WhatsApp allowance, carried from the November 2 check and noted in the method section.
| Tool | Price for a small team | After-hours AI allowance | SMS + WhatsApp | Watch out |
|---|---|---|---|---|
| TidioBest pick | Free; Starter $24.17/mo annual, $29 monthly (100 billable conversations) | Lyro add-on from $32.50/mo annual, $39 monthly, for 50 Lyro conversations; Lyro replies do not count as billable conversations | In the multichannel inbox at no extra platform cost; WhatsApp 1,000 free messages per number a month, then the local WhatsApp rate | Lyro quota is separate from the plan quota; Plus annual discount unverified; one project's widget shares settings across sites |
| CrispRunner-up | Free (2 seats); Mini $45/mo (4 seats); Essentials $95/mo (10 seats) | AI credits $5 Mini, $25 Essentials, $75 Plus, about 90, 450, and 1,350 automated conversations | Omnichannel inbox on Essentials, including WhatsApp Business and Instagram DMs | Annual prices not publicly shown; AI is budgeted in credits, not unlimited; omnichannel inbox starts at Essentials, not Mini |
| LiveChatAffiliate link, marked | Essential $19/mo annual, $25 monthly; Growth $79/mo annual, $99 monthly, per user | 10 AI resolutions a month on Essential; 200 on Growth; extra 50-packs $49.50 | Instagram installs free from the marketplace; WhatsApp $59 a month through a marketplace app, on top of the plan price | Essential AI allowance too thin for a busy installer; realistic entry is Growth, and WhatsApp adds $59 a month |
| FreshchatBest for text-first installers | Free to 10 agents; Growth $19/mo annual, $23 monthly, per agent | Freddy AI Agent $49 per 100 sessions; 500 sessions free once per account on paid plans | Social messengers including Instagram on Growth; SMS and WhatsApp on Growth | Per-agent cost multiplies for a team; Freddy sessions are a second meter on top of the seat price; monthly prices re-verified November 6 |
| Zoho SalesIQ | Free (3 operators); Basic $7/mo annual, $10 monthly, per operator; Pro $12.75/$17 | Chatbot builder on paid plans: 1 bot and 25K bot sessions on Basic, 5 bots and 50K on Pro; Answer Bot on Enterprise | Messaging channels listed on the pricing page, including WhatsApp, Instagram, Messenger, Telegram, Line, and WeChat | Dollar prices carried from the October 29-30 check; paid operator maximum unstated; session-count period unstated |
| Intercom | Essential $19/seat/mo annual new-customer rate, list $29; $29 monthly new-customer, list $39 | Fin AI Agent $0.99 per outcome, charged once per conversation | WhatsApp charged per message sent, not included in the seat price | Headline is a new-customer rate; usage charges stack; monthly prices carried from earlier reads |
| Zendesk | Suite Team $55/mo annual, $69 monthly, per agent; Support Team $19/$25 has no live chat | AI agents on Suite plans; usage-based features billed beyond allowances | Messaging and social channels on Suite plans; exact installer channel setup not verified from pages checked | The $19 plan has no live chat, so chat starts at $55; enterprise-priced for one installer |
| Olark | Standard AI Website Agent $400/mo billed annually ($4,800/yr), 1 human seat included, extra seats +$29/agent/mo; human-only $29/agent/mo | Unlimited conversations, no token costs, no overages | Not verified from pages checked | AI price is enterprise-level for one installer; AI trial length unstated; billing period for the $29 human-only plan not stated |
How to read the AI allowances. LiveChat counts a resolution as one solved question, and multiple questions in one chat still count as one. Tidio counts a billable conversation only when a human agent replies, so Lyro AI replies do not consume the quota, but Lyro conversations count against the separate Lyro quota. Freshchat counts a session as all AI interactions within 24 hours of the first message. Crisp counts automated conversations against an AI credit budget. Intercom counts one Fin outcome per conversation. These are different units, so compare them as budgets, not as identical counts.
Tidio wins on the two requirements that decide an installer purchase. First, its multichannel inbox covers website chat, Instagram, Messenger, and WhatsApp at no extra platform cost, with WhatsApp's only extra being the per-message rate above 1,000 free messages per number a month. An installer whose homeowners message on WhatsApp and SMS does not pay a second bill to answer them there. Second, its billing counts only human replies as billable conversations. Lyro AI answers after-hours and mid-job questions without consuming the 100-conversation Starter quota, which is exactly the shape of an installer's problem: many routine questions, few staff replies.
Starter at $24.17 a month billed annually covers a workspace, not a seat, with up to 10 seats on self-serve plans, so a two-person installer pays the workspace price, not twice a seat price. Add Lyro from $32.50 a month billed annually for 50 Lyro conversations and the combined cost is about $56.67 a month billed annually. The free plan covers 50 conversations and a one-off 50 Lyro conversations, enough to test whether after-hours questions are real for a specific installer before paying. The 7-day trial needs no card.
Two honest limits. The Lyro quota is separate, so an installer with heavy AI volume buys a larger Lyro quota on top of Starter, and the Plus annual discount is unverified, so a growing installer should not budget an annual Plus price it has not seen. Neither limit changes the pick at small-team size. The emergency rule is a setup job, not a tool feature: whichever tool an installer buys, the hard line on real emergencies must be written into the bot instructions before launch.
Best for: a small installer that wants after-hours AI answers and SMS plus WhatsApp in one inbox, at workspace pricing.
Best for: an installer with heavy chat volume that wants unlimited conversations and flat pricing, and can live with a budgeted AI allowance.
Crisp is the pick for an installer whose chat volume is high and unpredictable. Conversations are unlimited on every plan, and pricing is flat per workspace, so a local news story about break-ins or a seasonal promotion cannot spike the bill. The free plan covers 2 seats with unlimited conversations, Mini at $45 covers 4 seats, and Essentials at $95 covers 10 seats and adds the omnichannel inbox with WhatsApp Business and Instagram DMs. The tradeoff is the AI budget: $5 of AI credits on Mini covers about 90 automated conversations, $25 on Essentials about 450, and $75 on Plus about 1,350. An installer with heavy after-hours volume should size the plan by that credit budget, not by the seat count, and should note that the omnichannel inbox starts at Essentials, not Mini. Annual prices are not publicly shown, so budget monthly.
Some installers run on text. Homeowners ask about survey times by SMS, and prospects message on WhatsApp first. Freshchat's Growth plan at $19 a month billed annually per agent adds social messengers including Instagram plus SMS and WhatsApp in the same inbox, which none of the other low-priced plans bundle as plainly. Freddy AI Agent costs $49 per 100 sessions after a one-time 500 free sessions on paid plans, which is a workable AI budget for an installer testing automation. The catch is per-agent pricing: a three-person team pays three times the plan price before any AI sessions, so compare it at team size, not at the headline rate. For a one-person installer that lives on text, it is the strongest alternative to the pick.
LiveChat is a mature, dependable human-plus-AI tool, and its Growth plan is genuinely good: 200 AI resolutions a month, unlimited conversation history, multiple website support on all plans, and a 14-day trial with no card. For a typical single-crew installer it loses on price. Instagram installs free from the marketplace, but WhatsApp costs $59 a month through a marketplace app, so a one-person office on Growth pays $79 a month billed annually plus $59 for WhatsApp, $138 a month in total, and a two-person team pays $217 a month, against about $57 for Tidio Starter with Lyro. For a larger installer, a multi-crew operation, or a company covering several service areas, that premium buys the most mature human chat tool of the ones here, with AI covering nights and staff handling days, plus agent groups for routing across crews and areas. At that size the $138 or $217 is a smaller share of revenue and the workflow matters more than the lowest price. That is the boundary: small installer, Tidio; larger operation, LiveChat.
The LiveChat button above is an affiliate link. Every other tool link on this page is a plain homepage link.
Zoho's free plan covers 3 operators with 100 sessions, and Basic at $7 a month billed annually adds a chatbot with 25,000 bot sessions, plus messaging channels including WhatsApp and Instagram listed on the pricing page. For an installer that mainly needs a staffed widget and a free start, it is the cheapest credible option. Its AI story on the pages checked is a chatbot builder and an Answer Bot on Enterprise, not a headline AI agent product, so an installer buying mainly for after-hours automation should weigh Tidio or Crisp first.
Intercom's Essential plan at $19 a seat a month billed annually is a new-customer rate against a $29 list price, and Fin AI Agent costs $0.99 per outcome on top, charged once per conversation. WhatsApp is charged per message sent. A multi-area installer group with dedicated office staff may fit here, especially with multibrand Messenger and Help Center on Expert at $132 a seat a month billed annually. A single crew will pay more than it needs to.
Zendesk's $19 Support Team plan includes no live chat, so an installer buying for chat starts at Suite Team, $55 a month billed annually per agent, with monthly prices at $25, $69, and $149 in the comparison table. An installer already running Zendesk for support has a reason to stay. An installer buying chat alone does not.
Olark's Standard AI Website Agent at $400 a month billed annually includes unlimited conversations with no token costs and no overages, plus one human seat, with extra seats at $29 a month. That flat unlimited model is genuinely attractive for a high-volume installer, and the human-only plan at $29 an agent a month is a cheap staffed fallback. At $4,800 a year, the AI plan is priced for a group or a very busy installer, not a single small installer, and SMS and WhatsApp coverage was not verified from the pages checked.
Take an installer fielding about 100 after-hours questions a month. This is an example, not a statistic. Watch what happens to each tool's price at that volume.
LiveChat: Essential includes 10 AI resolutions. Covering 100 needs 2 extra 50-packs at $49.50 each, $99, for a total of $118 a month billed annually for one seat. Growth includes 200 resolutions for $79 a month billed annually, and is cheaper than Essential plus packs at this volume. The lesson is general: on LiveChat, buy the plan whose allowance covers the volume, do not bolt packs onto the small plan.
Tidio: Lyro answers do not count as billable conversations, so the 100 AI answers cost nothing against the Starter quota. Starter at $24.17 a month billed annually covers the human-reply conversations, and the Lyro 50-pack at $32.50 a month billed annually covers the first 50 AI answers, about $56.67 a month billed annually combined. An installer at 100 AI answers a month needs a larger Lyro quota than the 50-pack, so budget above $56.67; the larger quota price is not stated on this page because it was not re-read from Tidio's own page in this run.
Crisp: Essentials at $95 a month includes about 450 automated conversations, which covers 100 with room to grow. Mini at $45 includes about 90, which does not cover 100, and Mini lacks the omnichannel inbox, so the realistic Crisp entry at this volume is Essentials, not Mini.
Intercom: One seat at $19 a month billed annually plus 100 Fin outcomes at $0.99 each is $118 a month, before any WhatsApp per-message charges. The seat is cheap; the outcomes are the bill.
Freshchat: Growth at $19 a month billed annually per agent plus Freddy sessions: the first 100 sessions sit inside the one-time 500 free sessions on paid plans, then cost $49 per 100 sessions. An installer past its free sessions pays the seat price plus the session packs.
Zoho: Basic at $7 a month billed annually per operator includes a chatbot with 25,000 bot sessions, which covers 100 questions many times over. The price is real, but the product is a chatbot builder, not an AI agent, so compare it on answer quality, not on the session count.
Price anchors from the suite side. A chat tool at $57 to $95 a month is cheap next to a monitoring and dispatch platform, because it answers chat, not alarms. Do not let a chat page sell a monitoring suite, or a suite page sell chat as a replacement for staff. Budget for the leak actually measured: after-hours questions first, then the suite gap, if any.
Many installers already pay for a monitoring platform with a dealer portal, plus a CRM or job system that holds quotes, surveys, and install schedules. Buying a standalone chat tool on top of them can mean paying twice for the same inbox. Check the platform first.
The monitoring platform runs alarm signals, dispatch, and the customer account. The dealer CRM runs quotes, surveys, and install diaries. Neither one is a website chat inbox. If the platform already covers customer messaging, the standalone tool's job shrinks to the gaps: website visitors who are not customers yet, WhatsApp and SMS inquiries, or after-hours AI answers the platform does not cover. No monitoring platform dollar figure is stated on this page, because no platform pricing page was re-read in this run; get a quote before comparing platform cost to chat cost.
An installer on a plain website with a spreadsheet or a simple CRM has no platform chat at all, and a standalone tool is the whole solution. In that case the widget's job is to capture the inquiry, answer the routine questions, and hand the visitor to the survey booking with the address, home size, current system, and preferred time already collected. That handoff is the product. Judge the tool on whether the handoff ever loses the visitor, not on how many features its pricing page lists.
Chat tools answer written messages. Phone answering services answer voice calls. An installer losing jobs to unanswered calls needs a phone layer in addition to chat, not instead of it. The prices differ accordingly, and the measurement differs too: count which channel the missed jobs come from before buying either. And neither one is a monitoring station: only the monitoring center handles alarm signals, and only emergency services handle emergencies.
This is the outcome work. A chat widget with an empty knowledge base is a prettier contact form. Load it with the installer's real answers before launch.
Any message about a sounding alarm, a break-in in progress, a panic button, or a smoke or carbon monoxide alarm gets one reply: call emergency services and the monitoring center now, with both numbers shown. No menu, no delay, no AI attempt at diagnosis, and no request to check a door or window. Test this rule with example messages before launch, not after a real customer hits it.
AI explains standard terms in general language and gives starting ranges. AI never states a binding price, contract length, or monitoring fee for a specific home. If a visitor asks for an exact fee, the answer is the range, the facts that change it, and a survey booking. A guessed fee is worse than no answer.
System packages and starting ranges, camera and sensor options, smart-home compatibility, monitoring terms in general language, contract length and equipment ownership, service areas, hours, and the survey booking link. The AI must answer from these pages and say it does not know when the answer is not there. A guessed compatibility answer or a guessed monitoring fee is worse than no answer.
After hours, the widget should answer routine questions, capture the visitor's name, address, home size, current system, and preferred survey time, and point to the survey booking page. It should not promise a callback time the installer cannot keep. A captured inquiry with a survey time beats a voicemail that nobody returns.
Low battery, sensor fault, and app login problems go to a person the next working day, with a note that the alarm still works unless the monitoring center says otherwise. Anything that sounds like a live alarm goes straight to the emergency rule. Staff should know which queue each message lands in before the widget goes live.
After-hours questions answered without staff, surveys booked that started in chat, and survey-to-install conversion for chat-started surveys against phone-started ones. If the first number is high and the second is flat, the handoff is broken, not the widget. If the third is low, the survey experience needs work, not the chat tool.
No, not a binding price. A chat tool can give a starting range and explain what changes it, such as home size, number of doors and windows, cameras, and monitoring. The real quote comes after a site survey, because no two homes have the same entry points or wiring. Chat should collect the facts a survey needs, such as address, home size, current system, and preferred time, and book the survey. A bot that states a final price before seeing the home creates a quote the installer cannot honor.
Tell them to call emergency services and their monitoring center right away, then stop. Chat must never triage a live emergency, never ask the person to check a door or window, and never delay them with questions. The rule belongs in the tool's instructions and in staff training before launch, and it should be tested with example messages. A chat delay in a real emergency is the one failure this page treats as unacceptable.
No. It covers the hours and moments the phone cannot: evenings and weekends, when a homeowner is researching after work and the office is closed, and mid-job, when every tech is on a roof or in a loft instead of near a phone. Quote questions, system questions, and survey bookings are fine for chat. A sounding alarm, a break-in, a panic button, and a smoke or carbon monoxide alarm still need a phone call to emergency services and the monitoring center. The goal is fewer missed quotes, not zero staff.
When the operation is larger: multiple crews, several service areas, or a dedicated office team. LiveChat's Growth plan at $79 per user a month billed annually includes 200 AI resolutions, multiple website support is included on all plans, and it is the most mature human chat tool of the ones here. A one-person office on Growth pays $79 a month billed annually, plus $59 a month for WhatsApp through a marketplace app, with Instagram free to install, for $138 a month in total. A two-person team pays $217 a month. Below that size, Tidio covers the same channels for less. The LiveChat link on this page is an affiliate link and is marked as such.
Live chat is a shared inbox where a person can take over at any point, with AI answering routine questions when nobody is there. An AI lead-capture chatbot only answers from a set of questions and emails the lead to the owner, with no live handover and often no WhatsApp or Instagram inbox. The AcquiChat guide for home service businesses is an example of the second kind: it compares lead-capture chatbots and crowns its own tool. For a security installer, the live handover matters because system questions and existing-customer alarm problems need a person, and an emergency needs a phone call, not a form.
Tidio Starter is priced per workspace, not per seat, at $24.17 a month billed annually, and covers up to 10 seats on self-serve plans. The Lyro AI add-on starts at $32.50 a month billed annually for 50 Lyro conversations. Together that is about $56.67 a month billed annually for a small team, before any WhatsApp per-message charges above the free allowance. A team fielding more than 50 AI conversations a month needs a larger Lyro quota than the 50-pack, so budget above $56.67.
Method. Prices for LiveChat, Tidio annual plans, Crisp, Freshchat annual plans, Intercom annual plans, Zendesk, and Olark were re-read from vendor pricing pages on November 7, 2026. Six figures carry earlier checks because the November 7 renders did not show them: Zoho dollar prices (October 29-30 check; the November 7 render showed plan features but not plan prices), Freshchat monthly prices (re-verified November 6, 2026 via the live browser monthly toggle; the November 7 render showed the annual view), Intercom monthly prices (carried from earlier reads; the November 7 render showed the annual view), Tidio monthly plan prices (re-verified November 6, 2026 via the live browser monthly toggle; the November 7 render showed the annual view), the Tidio Lyro monthly price of $39 (carried from October 29), and LiveChat channel app prices (Instagram free to install, WhatsApp $59 a month, from the November 2 marketplace check) with the Tidio WhatsApp free allowance of 1,000 messages per number a month (November 2 multichannel check). The competition check searched "best live chat software for home security installers" on November 7, 2026: page 1 held no independent live-chat guide for this vertical. The top result was a marketing agency selling its own $397 a month AI sales machine for residential security companies, and the AcquiChat home-service AI chatbot guide (November 1, 2026) was read as the generic incumbent: it compares lead-capture chatbots and recommends its own tool, and says so itself. No automation percentage is claimed on this page, because no independent source supports one. No owner quotes appear on this page: no clean quotable owner line exists for this vertical, and vendor marketing copy is never presented as owner voice. No tool was trialed or tested for this page beyond reading its public pages. The LiveChat button is an affiliate link; all other tool links are plain homepage links.